How To Create A Successful Online Crowdfunding Campaign
The internet brought us one of the most powerful forms of communication, to connect wherever, whenever. And with that power, one can do almost anything to create something that inspires, that scares, that shocks, that motivates, that moves and that influences people.
With that, there are those who use the online platform to create crowdfunding campaigns. Like them, a crowdfunding campaign is a brilliant idea for a #HolidayHero to start making a difference. If you want to kickstart your #HolidayHero charity using a crowdfunding campaign, here’s how you can make it successful below:
1) The story matters.
Crowdfunding campaigns are all about stories. For it to be successful,the story must be heart-touching and very sincere. It should be able to tug the hearts and make human connections once read. A popular crowdfunding site you must consider is GoFundMe. It has easy-to-use features to share the story with family, friends, loved ones and the GoFundMe community.
So aim to share and aim to help through a story. Make the story strong enough to convince a stranger from across the world that your campaign is worthy of his/her donation.
2) Include videos and photos.
You want it to make a more visually-appealing story as well. Words cut your heart with emotions but a picture paints a thousand words. Make your campaign page look good.
Kickstarter, one of the world’s largest funding platform for creative projects, such as film, music, art, theater, games, comics, design, photography, and more creates appealing campaigns with videos and graphics. You might want to take their platform as an inspiration.
3) Write a catchy title project.
With tons of crowdfunding campaigns, you want to stand out through a title and a snippet of your story. The content is amazing, but you have to create a title that nail bites then surprises with its content.
Like the other two crowdfunding websites, you can check out trending projects from Indiegogo, a site allows people to solicit funds for an idea, charity, or start-up businesses, and study how these campaigns are able to secure a trending spot on the website.
4) Share through social media.
Now that you have a good story with visually-appealing content and an attention-grabbing title project, the next thing you can do is to make it trend and to get more potential donors. Start your reach small by your connections on all your social media accounts. Social media always helps in creating a ripple effect. Soon enough, with the help of friends, family and acquaintances story will hopefully be viral enough.
5) Keep in touch with donors.
Eventually, donors will be pouring in. It is best to keep in touch with the donors of the progress of your charity. Make it to a point that you inform them of what’s happening. Build rapport and a sound relationship, they might refer more donors to pour in donations.
6) Express your sincerest gratitude.
Finally, when all is a success, get back to them, a simple thank you from the heart is all they need.
If you feel it in your heart to give, just do so. It’s important be the kindness in this world full of selfishness. Scatter goodness and make life worth living.
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