How To Avoid Holiday Sale Blunders That Scare Potential Customers Away

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You think you got the best deal out there? Well, you’re in the mindset of a merchant. That’s too one-sided. Know that you are not the only biz making a good sale out there. As a business owner or a business partner, the right way to plan a holiday promo or a holiday sale run is to "think how a customer thinks."  Avoid these holiday sale blunders so you won't scare potential customers away. 1) Discount Signs that your consumer ignores. “SAVE UP TO 50% NOW!!” What’s wrong with the sign? Well, for starters, it feels like you’re screaming at your customers. The way you present your holiday sale signs also contribute to luring your customers in. As much as possible don’t be a CAPITAList (pun intended) and a punctuation abuser. The sense of urgency you are trying to pull off gets thrown out the windows of your potential customers with these copy writing blunders. Image source 2) Lacking of creativity on your sales. The challenge with making promos is to stand out. A boring … [Read more...]